PepsiCo et la Formule 1 scellent un partenariat de sept ans, pla\u00e7ant Sting Energy, Gatorade et Doritos au c\u0153ur des paddocks. D\u00e8s 2025, Sting Energy deviendra la boisson officielle de la discipline, tandis que Gatorade accompagnera les courses sprint \u00e0 partir du GP de Belgique. Doritos, quant \u00e0 lui, s\u2019imposera comme le snack sal\u00e9 privil\u00e9gi\u00e9 des paddocks et des espaces fans. Stefano Domenicali, pr\u00e9sident et CEO de la F1, souligne l\u2019alliance de deux univers porteurs d\u2019\u00e9motion et d\u2019innovation : \u00ab PepsiCo utilise la port\u00e9e mondiale de la F1 pour toucher de nouveaux publics, et nous b\u00e9n\u00e9ficions de leur \u00e9nergie et de leur communaut\u00e9 fid\u00e8le. \u00bb Eugene Willemsen, CEO International Beverages de PepsiCo, rench\u00e9rit : \u00ab Cette collaboration historique nous permet de d\u00e9ployer Sting Energy et nos autres marques sur la sc\u00e8ne globale de la Formule 1, en cr\u00e9ant des exp\u00e9riences in\u00e9dites pour les fans. \u00bb Au-del\u00e0 des logos, c\u2019est tout un programme d\u2019animations et d\u2019hospitalit\u00e9 qui s\u2019annonce, renfor\u00e7ant l\u2019engagement du public et la visibilit\u00e9 des deux partenaires jusqu\u2019en 2030.<\/p>\n
Djaffar KHODJA<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" PepsiCo et la Formule 1 scellent un partenariat de sept ans, pla\u00e7ant Sting Energy, Gatorade et Doritos au c\u0153ur des paddocks. D\u00e8s 2025, Sting Energy deviendra la boisson officielle de la discipline, tandis que Gatorade accompagnera les courses sprint \u00e0 partir du GP de Belgique. Doritos, quant \u00e0 lui, s\u2019imposera comme le snack sal\u00e9 privil\u00e9gi\u00e9 …<\/p>\n","protected":false},"author":3,"featured_media":107358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157],"tags":[],"class_list":["post-107343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motosports"],"_links":{"self":[{"href":"https:\/\/planetesport.dz\/index.php?rest_route=\/wp\/v2\/posts\/107343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/planetesport.dz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/planetesport.dz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/planetesport.dz\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/planetesport.dz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=107343"}],"version-history":[{"count":1,"href":"https:\/\/planetesport.dz\/index.php?rest_route=\/wp\/v2\/posts\/107343\/revisions"}],"predecessor-version":[{"id":107484,"href":"https:\/\/planetesport.dz\/index.php?rest_route=\/wp\/v2\/posts\/107343\/revisions\/107484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/planetesport.dz\/index.php?rest_route=\/wp\/v2\/media\/107358"}],"wp:attachment":[{"href":"https:\/\/planetesport.dz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=107343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/planetesport.dz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=107343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/planetesport.dz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=107343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}