{"id":148196,"date":"2026-04-06T05:17:22","date_gmt":"2026-04-06T05:17:22","guid":{"rendered":"https:\/\/planetesport.dz\/?p=148196"},"modified":"2026-04-06T05:17:22","modified_gmt":"2026-04-06T05:17:22","slug":"adidas-soffre-red-bull-et-renforce-son-emprise","status":"publish","type":"post","link":"http:\/\/planetesport.dz\/?p=148196","title":{"rendered":"Adidas s\u2019offre Red Bull et renforce son emprise"},"content":{"rendered":"<p>La marque allemande Adidas poursuit son offensive en Formule 1 en s\u2019assurant un partenariat de premier plan avec Red Bull \u00e0 partir de 2027. D\u00e9j\u00e0 engag\u00e9e avec Audi et Mercedes, elle \u00e9quipera ainsi une troisi\u00e8me \u00e9curie majeure du plateau. Selon la presse allemande, l\u2019accord porterait sur un montant annuel d\u2019environ 27 millions d\u2019euros, align\u00e9 sur les contrats d\u00e9j\u00e0 conclus avec ses autres partenaires. Ce rapprochement strat\u00e9gique permet \u00e0 Adidas de rivaliser directement avec Puma sur le segment des top teams : la firme aux trois bandes habillera Mercedes et Red Bull, tandis que son concurrent reste li\u00e9 \u00e0 Ferrari et McLaren. Un duel commercial qui refl\u00e8te l\u2019attractivit\u00e9 croissante de la F1.<\/p>\n<p style=\"text-align: right\">\n<strong>Djaffar KHODJA<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque allemande Adidas poursuit son offensive en Formule 1 en s\u2019assurant un partenariat de premier plan avec Red Bull \u00e0 partir de 2027. D\u00e9j\u00e0 engag\u00e9e avec Audi et Mercedes, elle \u00e9quipera ainsi une troisi\u00e8me \u00e9curie majeure du plateau. Selon la presse allemande, l\u2019accord porterait sur un montant annuel d\u2019environ 27 millions d\u2019euros, align\u00e9 sur &hellip;<\/p>\n","protected":false},"author":3,"featured_media":148243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157],"tags":[],"class_list":["post-148196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motosports"],"_links":{"self":[{"href":"http:\/\/planetesport.dz\/index.php?rest_route=\/wp\/v2\/posts\/148196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/planetesport.dz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/planetesport.dz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/planetesport.dz\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/planetesport.dz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=148196"}],"version-history":[{"count":1,"href":"http:\/\/planetesport.dz\/index.php?rest_route=\/wp\/v2\/posts\/148196\/revisions"}],"predecessor-version":[{"id":148302,"href":"http:\/\/planetesport.dz\/index.php?rest_route=\/wp\/v2\/posts\/148196\/revisions\/148302"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/planetesport.dz\/index.php?rest_route=\/wp\/v2\/media\/148243"}],"wp:attachment":[{"href":"http:\/\/planetesport.dz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=148196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/planetesport.dz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=148196"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/planetesport.dz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=148196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}