Manchester United pourrait g\u00e9n\u00e9rer jusqu\u2019\u00e0 200 millions de livres (\u2248 232 millions d\u2019euros) en vendant les droits de d\u00e9nomination de son nouveau stade propos\u00e9, selon un rapport de la publication sp\u00e9cialis\u00e9e The Sponsor.
\nLe projet d\u2019un stade de 100 000 places, baptis\u00e9 \u00ab New Trafford \u00bb et pr\u00e9vu \u00e0 c\u00f4t\u00e9 d\u2019Old Trafford, serait le plus grand stade du Royaume-Uni et b\u00e9n\u00e9ficierait d\u2019une prime sur le march\u00e9 des sponsors. Selon l\u2019\u00e9tude, les droits de d\u00e9nomination pourraient valoir environ 15 millions de livres par an (\u2248 17,4 millions d\u2019euros), montant qui pourrait grimper \u00e0 20 millions de livres (\u2248 23,2 millions d\u2019euros) si les r\u00e9sultats sportifs de United s\u2019am\u00e9liorent, ce qui \u00e9quivaut \u00e0 environ 200 millions de livres sur une d\u00e9cennie (\u2248 232 millions d\u2019euros). Soutenu par Sir Jim Ratcliffe, le projet devrait combiner des financements priv\u00e9s et publics. Sean Connell, de The Sponsor, a d\u00e9clar\u00e9 qu\u2019un stade moderne et polyvalent renforcerait consid\u00e9rablement l\u2019attrait commercial de United, le pla\u00e7ant parmi les enceintes les plus pr\u00e9cieuses d\u2019Europe. Des rivaux de Premier League comme Arsenal et Manchester City b\u00e9n\u00e9ficient d\u00e9j\u00e0 de partenariats lucratifs pour la d\u00e9nomination de leurs stades, tandis que New Trafford est per\u00e7u comme un potentiel \u00ab joyau \u00bb du sport mondial. Rapporte le site tribuna.com.<\/p>\n","protected":false},"excerpt":{"rendered":"
Manchester United pourrait g\u00e9n\u00e9rer jusqu\u2019\u00e0 200 millions de livres (\u2248 232 millions d\u2019euros) en vendant les droits de d\u00e9nomination de son nouveau stade propos\u00e9, selon un rapport de la publication sp\u00e9cialis\u00e9e The Sponsor. Le projet d\u2019un stade de 100 000 places, baptis\u00e9 \u00ab New Trafford \u00bb et pr\u00e9vu \u00e0 c\u00f4t\u00e9 d\u2019Old Trafford, serait le plus …<\/p>\n","protected":false},"author":3,"featured_media":138959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"class_list":["post-138924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-football-etranger"],"_links":{"self":[{"href":"http:\/\/planetesport.dz\/index.php?rest_route=\/wp\/v2\/posts\/138924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/planetesport.dz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/planetesport.dz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/planetesport.dz\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/planetesport.dz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=138924"}],"version-history":[{"count":1,"href":"http:\/\/planetesport.dz\/index.php?rest_route=\/wp\/v2\/posts\/138924\/revisions"}],"predecessor-version":[{"id":139002,"href":"http:\/\/planetesport.dz\/index.php?rest_route=\/wp\/v2\/posts\/138924\/revisions\/139002"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/planetesport.dz\/index.php?rest_route=\/wp\/v2\/media\/138959"}],"wp:attachment":[{"href":"http:\/\/planetesport.dz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=138924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/planetesport.dz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=138924"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/planetesport.dz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=138924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}